Web design is a unique design medium.

In theory, anyone can create a functional web site, complete with links, text and photos. The advent of do-it-yourself HTML software has made it relatively simple to carve out your niche on the web. Everybody has a 'buddy'; someone who designs web sites as a sideline. This also explains why there are so many badly designed web sites - if someone has a paintbrush, it doesn't make them Picasso.

Top shelf web design requires a wealth of skills and disciplines. The site has to look good, lest it get lost in the clutter, or even worse, reflect badly on an otherwise sound business endeavor. The site graphics, critical to the 'look', have to be optimized to deal with the technical issues involved in delivering this imagery across a network of connected computers, servers and phone lines. A logical navigation system and site tree is a must, so that your visitors can find what they're looking for (and what you're attempting to show them) quickly, and with as little frustration as possible.

I approach your web design in the following manner  - the analysis of the direction you wish to take, the message you are trying to deliver, and the audience you are trying to appeal to. To this end, I look at the design ingredients that could go into any web design project, and how they apply to your unique business identity. Through my distinct design phases I then create a custom web site shell tailored to your specific plans.