 |
Every business should have a
logo. And every business could have a better logo. Is
it time to consider... |
 Your company needs a powerful image.
It all begins with the company logo or emblem. It’s the shop front to
your world. So make sure that it’s pleasing to the eye and invites your
clients inside.
Logo design is important in many ways. It's quite often the only way
your customers can recognise you. It promotes loyalty and some people
choose a supplier based solely on how professional their image is. We
believe your logo is the first point of contact.
The second they hear of your service or product, they don't see or
recognise your mark or logo, you could lose them. You have to draw them
toward your logo and have them remember your name. A strong logo can do
this and more.
As a designer that specializes in logos for new business ventures, I am
often asked ‘what makes a good logo?’ Answering that question is not as
easy as it sounds.
A good logo is timeless. A good logo design is liked by the business
owner, the viewer, and the designer. A good logo might tell something
about the business (though, unbelievably, this is NOT carved in stone),
but should be unique enough to be instantly recognized on subsequent
viewing.
An effective logo design should be adaptable to many reproduction
media, from 1 color low resolution (faxes) to full-color extravaganza
(think full-page magazine/brochure advertisements). A more practical
rule of thumb for any logo? Ask yourself - would YOU wear it on a
golf-shirt. That usually tells volumes about any logo design around.
Introducing the Trade-Ads logoBANK
With every logo pack you’ll recieve all permientations possible in a
clearly marked directory/folder structure in your custom CD.
Different applications require different logo files. For example a
newspaper ad might force you to use only black and white (and grey).
You will have an optimised version of your logo in the BW folder.
Or you may find that you need your logo used at a smaller size, say
in a sponsorship line up, and it isn’t as clear as you’d like it. By
having a second variation that is better suited at smaller sizes
ensures your logo will stand out amongst the others.
Not only will you have different logo files but also different file
types. JPG, EPS, TIF. RGB, CMYK. You’ll have them all. So when a print
house or web designer asks for your logo. Simply say “How would you
like that?” with confidence that you’ll have exactly what they’re
after. Or duplicate the CD and hand it out. (We advise that you never
lend out your original Logo CD in case it gets lost in transit or
misplaced).
|