| Style Guide |
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Stationery, letterheads, business cards are some ways to use your logo! But make sure it's use is consistent across everything to ensure uniformity. It's what makes a great logo a great brand. While of critical importance, your new business logo design is just the starting point . Once your logo is completed, you'll need to begin creating your new 'look and feel' - the consistent imaging that will identify any material, products, marketing and advertising that represents your company. Your 'look and feel' is made up of consistent corporate colors, fonts, design treatments, graphic elements and themes - all of which work in harmony on letterhead, stationery, business cards and more to enhance your image of professionalism and attention to every possible detail. It is the continued application of that logo design on your marketing material that solidifies your business 'look-and-feel' - the overall image that sets you apart in this increasingly cluttered marketplace. Every aspect of your business must have this 'look-and-feel' in order to create a recognizable theme that illustrates your attention to detail. Graphic harmony in all your business materials - from traditional to electronic - creates a sense of order, and more importantly, true professionalism. Having experience in all aspects of traditional, and electronic, design, I can help you attain this 'look and feel', quickly and within budget. I will design you a series of rules that you can apply to your business identity. You can pass these rules onto future designers, advertisers or anyone attempting to utilise your logo or image for promotion. |
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